Marbella, Spain

Martin Wettergren

Building companies, communities and places people love to live.

For the last twenty years I've built startups, worked with global software companies and invested in businesses and real estate.

Today I split my time between AI, startups, investing and life in Marbella. I enjoy connecting people, sharing what I've learned and documenting the journey — slowly, and in public.

More about me

Projects

All projects

Happeo

2018 — 2022, 2025 — present

A digital workplace platform trusted by Randstad, Trimble and Bumble. I returned as Chief Growth Officer to help enterprises become AI-ready by fixing their knowledge layer.

Caterbee

2017 — present

A foodtech startup revolutionising business catering. Live since spring 2018, profitable from the start, and past 5M EUR in turnover.

The Pool Marbella

2022 — present

A private members' hub for founders, creatives and international operators on the Costa del Sol. Community, deal flow and meaningful connection.

Soulhouse

2023 — present

A boutique real-estate venture in Marbella developing Scandinavian-designed luxury villas in the €3-9M range for international buyers.

Latest writing

All essays

Why I moved to Marbella

We came for two years and stayed. The honest reasons a Swedish family left Stockholm for the Costa del Sol, and what the decision actually cost.

Marbella · 4 min

Stockholm vs Marbella, after living in both

A fair comparison of two places I love: institutions, friendship, food, ambition, bureaucracy and what each one does to your working day.

Marbella · 4 min

The hidden cost of moving abroad

Nobody warns you about the second year. On social debt, ageing parents, half-belonging and the admin tax of a life in two countries.

Marbella · 4 min

A letter, roughly monthly

One essay a month on building companies, AI, investing and life in Marbella. No pitches, no funnels. Unsubscribe in one click.