15+ years building SaaS companies and digital businesses. Still building, experimenting and investing — from Marbella.
Catering, rethought. We connect companies and private customers directly with chefs and caterers — better food, less friction, fairer economics for the people actually cooking.
An ongoing business: past 3M EUR in turnover, with a growing chef network across Sweden.
A members’ community in Marbella for people working with technology, capital and companies.
A gathering for founders, CMOs and operators — three days of talks, roundtables and unstructured conversation. Density over scale.
Ran three years in a row with real revenue and roughly 100 people in the room each time.
A side project on a poorly served problem: families going through separation or serious conflict suddenly have to manage messages, documents, timelines and professional processes — at the worst possible moment.
Anchor tests whether careful product design and AI can help put structure on that information. It organises. It doesn’t judge or take sides.
The same problem from the other side: a look at the broader family-justice question and how the system handles information, process and time.
For the last twenty years I've built startups, worked with global software companies and invested in businesses and real estate.
I co-founded Mediapilot in Stockholm and ran it for seven years before it merged with Whispr and sold. Today my work sits mostly in Marbella: Caterbee in foodtech, The Pool as a members' hub for founders and investors, and Soulhouse building villas on the coast. I enjoy connecting people, sharing what I've learned and documenting the journey — slowly, and in public.
More about meI moved here in 2018 and have written down everything I wish someone had told me — areas, schools, buying a house, tax, healthcare and what it actually costs.
Mountains in the morning, water in the afternoon, fire and long tables at night. Hiking, padel and tennis, boats and open sea, food cooked over wood, wine with people worth sitting down for. The work gets better when the life around it is good.
Occasionally I share properties, projects and investment opportunities that I know personally.
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